The Curriculum Through ICT Program

Ideas Bank

State of Excitement: Promoting Australia to the World

Years 3 - 7Years 7 - 10Years 10 - 12

THE TASK

The students were set the task of designing and creating a promotional product, complete with a supporting oral presentation, to promote one of the states of Australia to international or interstate visitors. They compared and analysed different promotional materials and used the resulting criteria to inform their own design. Relevant information, including text and images, was identified, selected and organised prior to design of the product. Draft products were critiqued using the criteria by peers and tourism commission reps. Oral presentations were crafted and the products launched to a live audience.

ICT ENRICHMENT

  • Web-based promotional materials could be compared with print and TV advertising.
  • Tourism reps supported students and critiqued their work via email.
  • Students selected ICT appropriate to completing their chosen task. Students used presentation software, word processors or desk-top publishing software.
  • Digital products could be burned to CD and shared easily with tourism reps, local travel agents and the parent community.

SUGGESTED RESOURCES

ASSESSMENT

  • Technology process was monitored throughout using evidence from student comments, graphic organisers, draft documents, peer and self-reflections.
  • The product and oral presentation was used to monitor the achievement of English and S&E outcomes.
  • Speaking was monitored on an ongoing basis as students co-operated and made decisions in their groups. Email records were collected in hard copy.
  • Effective and appropriate use of ICT was assessed using a rubric.

LEARNING AREA OUTCOMES

English
Understanding Language
Processes and Strategies
Speaking
Viewing
Writing

Society and Environment
Place and Space

Technology and Enterprise
Technology Process
Information
Enterprise

Based on a learning program developed by David Simons.
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